Which Z are you?
Are you fun and chic like the Z Flip or bold and savvy like the Z Fold?
To help people answer this, we partnered with Netflix's iconic Emily In Paris and created a campaign that personifies Samsung's two Z series phones through the show's fun duo: Luc and Julien. In a cheeky Parisian tug-of-war, each try to convince viewers to join their side and decide once and for all: Which Z are you?
Client
Agency
Samsung Global
Ogilvy NY
Year
2023
Credits
GCD: Mohamed Diaa
ACD Art Direction: Alice McCarthy
Director: Cyril Guyot
DP: Sebastian Winterø
Production: Hotel Particular
Editorial: Cosmo
A pièce de résistance
Set apart from their typical films, this fun celebrity piece was a Samsung first.
We ideated dozens of duos across Disney, Warner Bros and Netflix who could bring the two Z series phones to life before landing on our Parisian pair.
Despite 3 languages and timezones, everything came together in an amazing shoot in the heart of Paris. Many croissants and macarons were had.
Ze Choice
Social Videos
We also created snackable social videos-- one for each day of the week, inviting people to choose their Z.
(AND we got a dog on set!) 🐶
Samsung ZvsZ
Monday
Tues
Wed
Thursday
BTS
