Find What You Love With A Voice Command
Powered by Google Assistant, AT&T TV's voice remote lets you speak whatever you want to see. Search shows, find playlists, jump between streaming apps and even control your smart home appliances.
Whatever your heart desires, you can find it with a voice command.
Client
Agency
AT&T
Critical Mass
Year
2019
Credits
CD: Mike Costello
CD: Katie Brinkworth
CD: Dimitri Kalagas
ACDs: Will Danilow & Rance Randle
Sr. Writer: Kristen Wellmer
Sr. Designer: Alice McCarthy
As one of the biggest product launch in years, we made sure to show a range of iconic faces. Our famous friends include: LeBron James, Elijah Wood, Martha Stewart, Missy Elliott, Ru Paul, Tracy Morgan, Evan Rachel Wood, Jonathan Van Ness and Cookie Monster.
Our team was responsible for creating a fully integrated campaign across digital, social, OOH, broadcast, media partnerships and even a chatbot.
Dance Party
Dance Party
Cool
Martha Vs. Cookie Monster
Social
To spread the word, we created social assets across all platforms.
Facebook, Instagram, Twitter, Reddit, Pinterest, Snapchat, Pandora
Chatbot 🤖
To educate people on AT&T TV's features, I was tasked with establishing the tone and writing copy for their first chatbot ever.
We also created custom GIF reactions to sprinkle throughout the chat for a more interactive experience.
